Susana Serrano, Director, 2012-2014


Susana Serrano is the President of The Housing Resource Center, a Housing Counseling Agency founded in 2008. Her organization is dedicated to providing options and solutions through information, education and free counseling, allowing homeowners or potential homeowners the ability to make smarter, more informed decisions whether buying, selling or keeping a home.

Prior to this, Serrano worked as Account Executive for many years with Univision, and Telemundo TV San Diego. In those roles, she developed her marketing and sales training and sharpened her ‘people skills’. Before working for Univision and Telemundo, Serrano worked for San Diego Auto Thrift (Now Suzuki of Escondido). This is where abilities as an entrepreneur began to flourish. Starting at the age of 20, Serrano quickly rose up the ladder from administrative support to overseeing and being responsible for the day to day operations of a company that grew from 5 employees to over 30 in ten years. The company credits Serrano’s commitment, and dedicated management skills as a notable contribution to the growth of the company. In running the everyday operations as well as marketing, sales and bookkeeping, she knew that she would be a business owner one day. Serrano caught the entrepreneurial bug at the age of 10, and in middle school, Susana was already establishing her leadership role as ASB Vice President of her 7th grade class. So, when the day came in 2008, she was ready and prepared to launch her company with a partner and has never looked back. She is now seeing the fruits of her labor begin to materialize.

Susana is active in the community and is a member of the National Latina Business Women Association-SD, and the Hispanic Chamber of Commerce. Susana resides in Escondido and has a beautiful daughter, Celina.